Its simple!
1. You have to first sign-up to the service.
2. After signing up go-to "my profile".
3. Choose the tab "my business" and create your own organization or business.
4. Once you have created the Basic Profile Information you can upgrade to optional premium service
5. Then create services for your company. for example if you operate a Hotel you might have a Bar, Club, Restaurant and Venue hiring or Conference services.
One company profile allows you to manage all services with one or several accounts.
To find "my profile" navigate to the upper right-hand side corner and open the "menu bar".